About
Thanks for stopping by my little corner of travel chaos.
Welcome to my creative travel space!
Hej! I’m Malin, the person behind Plan and Escape. I’m a Swedish-speaking Finn living in Copenhagen, where I live with my plants, books and ever-growing archive of travel dreams. I’m a content creator, visual storyteller and full-time travel romantic with a soft serious weakness for wine, thrifting, dogs and beautiful little moments.
Rocky start…
Plan and Escape started as a creative side project in March 2020. Just as the world shut down. While we were all stuck inside, I was busy daydreaming escapes from my apartment in Copenhagen. At first, it was just a personal mood board (read: how to survive a global pandemic). A digital drawer for travel tips, hotel crushes, photo obsessions and thoughts no one in my real life necessarily asked for but here we are.
While the world was shrinking, Plan and Escape was born. A creative survival tactic turned into a travel philosophy. One rooted in daydreams. It quickly grew into something more. A travel and photography blog for curious souls, beauty seekers and story lovers.
A tale of big dreams, adventures and forever telling stories.
WHY PLAN AND ESCAPE?
The name comes from the song Escape by Rupert Holmes. You know, the one about piña coladas and getting caught in the rain? I had it on my Bumble profile for years. Still single. Still searching for great stories, unexpected gems and my next great escape.
Plan and Escape is about that spirit of serendipity: equal parts plan and possibility. A little bit dreamy, a little bit geeky, always curious.
Travel more…
As a child, I loved coloring books and puzzles. Anything that combined beauty with structure. That love evolved into a fascination with facades, design and the joy of capturing the world through a lens. Today, this blog is where I pour all of that inspiration: places I’ve loved, the ones still calling to me and everything in between.
I believe travel isn’t just about checking places off a list. It’s about connection. That’s why I focus on slow and sustainable travel that respects local culture, embraces everyday magic and encourages meaningful experiences. Whether you’re planning a city escape, a scenic road trip or simply dreaming from home. I hope my stories and guides help you craft something beautiful and real.
…travel differently
I’m passionate about encouraging others to follow their wanderlust more sustainably, no matter the budget. Through personal stories, slow itineraries, and real tips. I want to show that conscious travel is possible for everyone.
Because I truly believe: We must keep discovering the world to understand what’s worth protecting. Thoughtful travel teaches empathy. It opens eyes. It makes us better humans and better caretakers of the places we fall in love with. Let’s be honest: most travel guides are overwhelming. Too much stuff, not enough soul.
Plan and Escape flips the script. These aren’t “10 things to do in X” lists. They’re slow, sensorial, story-driven guides for travelers who want to feel a place before they even arrive. Because real travel begins way before the airport, when a photo stirs something in you or a scent brings up a place you’ve never been.
My guides are inspired by a single question: What would you do if you lived there? Would you find the best thrift store inside an old cinema? Take your morning coffee on a castle staircase? Discover that the real gem in town is a local library with the perfect reading chair?
My favourite things
The vibe
Plan and Escape is a creative travel journal, a mood board and a space for slow discovery. Perfect for the adventurous, independent and design-oriented traveler. The one who’s always chasing hidden gems, boutique hotels and that perfectly imperfect plate of food.
Think: Wes Anderson meets eco-road trip with a touch of pink and a strong coffee.
Expect to escape into a world of:
Personal destination guides
Everything written on this blog is by me. All recommendations are based on personal experience. No filler. No fluff. Just real places that left a mark. See travel as a chance to slow down, not speed through. I only give out honest tips based on my own adventures.
I love photography and I try to capture the spirit of places. Keep in mind that all photographs are by me (if nothing else stated in the post) so please ask before copying for own use.
Want to see where I’ve been?
Why this place?
My trips are rooted in authentic culture and inspired by sustainable travel.
Why here? Each route is designed with care and coherence. Nothing random, nothing rushed. We walk the streets, stroll through dreamy gardens, find flea market detours, talk to locals, taste everything, and build itineraries that make emotional and geographical sense.
I go wherever curiosity takes me. Whether that’s cooking out of a van, staying in a quirky family-run B&B or sipping cava on a rooftop. If you choose rooftops over tourist traps – this is for you.
It’s one of the main reasons why I love travelling and how I get inspired to visit new places.
Beautiful architecture and designs
I have had an obsession with architecture as long as I can remember. In a way, my trips might be slightly design-led. I do get a kick out of new design discoveries.
And… a lot of Copenhagen-content because it gets my heart raising.
Occasional ramblings about…
Libraries and books
I’ve been a book worm since the day I first read the Harry Potter books. It really sparked something in me. Maybe it was the magic? There is nothing more I love than a good story. So this is for my love of storytelling and navigating through different cultures.
Also, I am on a mission to read more and scroll less.
Cafés and bakeries
What can I say, I love coffee.
I love nothing more than finding a good cafe in a new city. From traditional ones that have been around for decades to new, super trendy ones with fancy coffee trends.
I am a coffee addict but I have been replacing my first cup with matcha lately.
I’ll guarantee a few posts of hidden cafés and wine moments.
Hygge
Solo trip memories
Running
Dogs
Sauna life
Pink things
I’m also one of those people who has everywhere on their list. I don’t limit myself to tropical island escapes or buy into big-brand hotel chains. I want to travel well, and I want to do it with awareness – culturally, environmentally and emotionally.
And I try to balance it all – traveling often, saving where I can, building my career and keeping a social life. One snack and spreadsheet at a time.
Because the world is too interesting to stay at home. Looking for your next escape?
*I want you to be aware that some links on Plan and Escape may contain affiliate links. This means if you click on the link and purchase an item, I may receive a small percentage of your purchase. I choose to work with brands that I genuinely love so everything is carefully recommended, by me to you.