About
I believe the best journeys are not measured by how much we see but by how deeply we experience a place.
Travel has a way of changing us. Not because we visit another country or collect another stamp in our passport but because, for a little while, we learn to pay closer attention. We notice how a city wakes up. How people gather around a bakery on a Sunday morning. How villages reflects history. How a meal tells the story of a place better than any guidebook ever could. Those are the moments that stay with us.
Plan & Escape exists to inspire that kind of travel. Not by helping people see more but by helping them notice more.
Why I Created Plan & Escape
I’ve always been drawn to places that tell a story.
As a child, I loved colouring books, puzzles and spending hours designing houses in The Sims. I was fascinated by how spaces were put together, how places felt and how small details could completely change an experience.
At the same time, I escaped into books. Stories taught me that the world was much bigger than the one I already knew. Long before I travelled widely, I was travelling through imagination.
As I grew older, that curiosity found new directions. Photography became a way of paying attention. Travel became a way of understanding people. And planning trips became almost as enjoyable as taking them. Not because I wanted to see everything. But because every destination felt like another story waiting to unfold.
Eventually, I realised I wasn’t simply collecting places. I was collecting perspectives.
Plan & Escape grew from that realisation. A place to bring together photography, storytelling and carefully researched guides for people who want to experience places more thoughtfully.
The Story Behind the Name
The name actually started long before Plan & Escape existed.
For years, I had a little piece of the song Escape by Rupert Holmes on my profile:
“I like piña coladas
And getting caught in the rain…”
Yes, that one. A little cheesy? Absolutely. But also somehow perfect.
There was something about that song that always captured a feeling I loved: curiosity, adventure and the excitement of discovering that life might have something unexpected waiting around the corner.
So when I started thinking about a name for this travel project, one phrase immediately came to mind: Plan an Escape. It felt right.
It captured the anticipation before a journey. The research, the dreaming, the excitement of imagining where you might go next. Unfortunately, someone had already claimed the domain. So I had to get creative.
And that’s how Plan and Escape was born. A small change, but perhaps an even better fit. Because to me, travel has always been a balance between two things: Planning the journey and allowing yourself to escape into it.
For me, escape doesn’t mean running away. It means turning curiosity into plane tickets. Inspiration into itineraries. Everyday routines into once-in-a-lifetime memories. It means finding a quiet corner in a city you’ve never visited, taking the scenic route just because you can, or discovering a place that makes you pause and think: I’m really glad I came here.
Escape is not about disappearing. It is about discovering.
And yes, I’m still single. Still searching for great stories, unexpected places and my next great escape.
How I Travel
I don’t travel to collect destinations. I travel to understand them.
I’m drawn to neighbourhood cafés before famous viewpoints. Independent bookshops before souvenir shops. Architecture that tells a story. Hotels that reflect their surroundings. Conversations with people who know a place best. I believe every destination has its own personality. The joy is discovering it.
That’s why you’ll rarely find rushed itineraries or endless checklists here. Instead, you’ll find stories, observations and recommendations that encourage you to experience a place rather than simply visit it.
What You’ll Find Here
Plan & Escape explores the world through stories.
Here you’ll find thoughtful destination guides, neighbourhood discoveries, road trips, sauna adventures, design events, photography and the everyday details that make somewhere memorable.
Everything is researched, written and photographed by me unless otherwise stated. Every recommendation comes from genuine experience or genuine curiosity. Because trust is built through honesty.
Hej, I’m Malin.
The person behind Plan & Escape. I’m a Finnish storyteller based in Copenhagen. I creating travel guides and visual stories for curious travellers.
I’m endlessly curious about places, people and the small details that make somewhere memorable. You’ll usually find me searching for a cozy wine bar, browsing second-hand shops, admiring Copenhagen bikers or planning my next adventure with far too many tabs open.
I firmly believe that a salty snack belongs in every travel bag, that coffee always tastes better somewhere new and that some of the best travel memories begin with a long walk and no particular destination.
I don’t believe there’s such a thing as having “seen it all.” The more I travel, the more curious I become. And perhaps that’s what Plan & Escape is really about.
Thank You for Being Here
Plan & Escape is my way of documenting the world as I experience it. One story, one photograph and one journey at a time.
I hope these pages encourage you to slow down, plan your next journey, support local places, wander a little further, notice the beautiful details and leave every destination with more than photographs. Because the best journeys don’t end when we come home. They quietly change the way we see the world.
Welcome to Plan & Escape.
Travel stories for curious minds.
*I want you to be aware that some links on Plan and Escape may contain affiliate links. This means if you click on the link and purchase an item, I may receive a small percentage of your purchase. I choose to work with brands that I genuinely love so everything is carefully recommended, by me to you.